The demand for innovation and innovative solutions has never been higher. In healthcare this is particularly acute, and it comes with the added financial pressures of low margins, risk sharing schemes and the sudden escalation of consumerism. Hospital systems, providers, and health corporations are investing into innovation/incubation centers to foster innovation more quickly and in alignment with their core mission. Successful innovation-fostered startups include not only products and services that improve healthcare outcomes, but also can mean a financial return on their investment.